Practice Management
Website Personalization Service
Let patients hear your unique take on what makes your practice special—in your own voice. A new service offered by Clompus Consulting analyzes the strategic advantages of your office and creates a personalized script for you. Record a message at home or at the office using headphones provided by the company and the service will edit it into a broadcast-quality audio file that you can embed on your website.
Digital audio services offer a better way to make an emotional connection with patients on your website, according to the company. You can also change the audio message several times a year to highlight new services and products.
Visit www.clompusconsulting.com.
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Diagnostic Equipment
New Field Analyzer
A new visual field analyzer is designed to improve the speed and accuracy of perimetry tests, according to manufacturer Zeiss. The Humphrey Field Analyzer 3 (HFA3) automates trial lens correction based on the patient’s refractive data, to reduce setup time. It also captures images of eye position at each stimulus point, allowing you to check for false negatives due to ptosis or misalignment. Zeiss also says the gaze tracker on the HFA3 provides faster initialization and works on a wider spectrum of patients compared with earlier HFA models, and that the touch screen interface for technicians is faster and more intuitive.
HFA3 test results are equal to and interchangeable with results from prior generations of the HFA, according to the manufacturer.
Visit www.meditec.zeiss.com.
Contact Lenses
Expanded Power Range for Multifocal CLs
Now, more presbyopes who previously could not wear contact lenses have a new option to consider. Biotrue OneDay for Presbyopia (nesofilcon A) contact lenses are now available in an expanded power range for those with low-add needs, according to Bausch + Lomb.
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Launched last summer with low-add correction through the powers of +3.00D to -6.00D, the range has been expanded to +6.00D to -9.00D (0.25D steps), increasing multifocal options for more patients.
Additional high-add powers through the same range are expected later this year, B+L says.
Visit www.bausch.com.
Plus Powers for Air Optix Colors
Hyperopic patients interested in color-enhancing contact lenses now can consider Air Optix Colors from Alcon, as the company has just added plus powers to its monthly replacement SiHy product line. The full power range is now +6.00D to -6.00D in quarter-diopter steps and -6.50D to -8.00D in half-diopter steps. All nine colors are available at all powers, Alcon says.
Visit www.alcon.com.
Simplifying Lens Care
A new contact lens case can help make the lens cleaning and disinfecting process simpler for patients by color-coding the storage chambers, according to manufacturer Alcon. The new case that comes with Clear Care solution has blue and white lens baskets to help patients more easily differentiate between left and right lenses before and after cleaning. Also, lens baskets in the new case now have tabs to enable easier opening.
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Alcon says Clear Care patients are more compliant with lens care regimens, and is encouraging doctors to see the product as a “problem preventer” rather than a problem solver and offer it more routinely to patients.
Visit www.alcon.com.
Dry Eye Care
Preservative-Free Eye Drops
Patients who experience dry eye symptoms and routinely need an artificial tear can now use a preservative-free product in a multi-use bottle.
Oasis Tears PF Preservative-Free lubricant eye drops are packaged in a 10mL bottle that prevents contamination with a specially designed closing tip, valve and air venting system that prevents microbial entry into the bottle, according to Oasis Medical. Replacing the usual unit-dose vials, this system keeps the drops sterile for up to 90 days after opening, the company says.
Visit www.oasistears.com.
